Using LISREL and PLS to Measure Customer Satisfaction
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چکیده
منابع مشابه
The Rasch Model in Customer Satisfaction Survey Data
This paper deals with the measurement of a service or product quality using Customer Satisfaction Survey results. Many different methods are used to analyse customer satisfaction data. Some use statistical models which estimate the relationship between the latent and manifest variables (LISREL, PLS, etc.), whilst others use dimensionality reduction methods (FA, PCA, etc.). All of these methods ...
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